APP is an engineering company. Engineer is a person who can make a product at one dollar which costs 10 dollars for a normal person.
APP engineering pursues company-wide engineering instead of specific team-focused engineering. Therefore, executives, CEOs, as well as R&D, Manufacturing, C/S, Marketing, sales, HR, and Management support staff are engineers.
To create a value of 10 dollars at the cost of one dollar is engineering, and also to create a value of 100 dollars at the cost of 10 dollars is engineering. That means a mission, the identity of APP, and the essential value of pursuit. APP exists to perform this mission.
APP people create a value more than 10 dollars at the thought of one dollar, action of one dollar, or communication of one dollar, doing best in performing their own roles and creating added value of APP engineering.
APP pursues our rich life and environment, and at the same time, desires our work to be connected with our life. To create a value of 100 dollars at the cost of one dollar is the direction and road for growth which APP people must pursue.
APP has a belief a firm belief in reuse by somebody or the value created and accumulated by APP, and a belief in recreation of a value more than 10 times.
Hence, APP pursues positive, open engineering, and thus makes a new challenge toward the dream as a partner with our global customers.