APP Mission

We create value of 10 dollars from a technology of 1 dollar value.
We use 10 dollars to make it worth of 100 dollars.

APP is an engineering company. Engineer is a person who can make a product at one dollar which costs 10 dollars for a normal person.

APP engineering pursues company-wide engineering instead of specific team-focused engineering. Therefore, executives, CEOs, as well as R&D, Manufacturing, C/S, Marketing, sales, HR, and Management support staff are engineers.

To create a value of 10 dollars at the cost of one dollar is engineering, and also to create a value of 100 dollars at the cost of 10 dollars is engineering. That means a mission, the identity of APP, and the essential value of pursuit. APP exists to perform this mission.

APP people create a value more than 10 dollars at the thought of one dollar, action of one dollar, or communication of one dollar, doing best in performing their own roles and creating added value of APP engineering.

APP pursues our rich life and environment, and at the same time, desires our work to be connected with our life. To create a value of 100 dollars at the cost of one dollar is the direction and road for growth which APP people must pursue.

APP has a belief a firm belief in reuse by somebody or the value created and accumulated by APP, and a belief in recreation of a value more than 10 times.

Hence, APP pursues positive, open engineering, and thus makes a new challenge toward the dream as a partner with our global customers.

APP is an engineering company. Engineer is a person who can make a product at one dollar which costs 10 dollars for a normal person.

APP engineering pursues company-wide engineering instead of specific team-focused engineering. Therefore, executives, CEOs, as well as R&D, Manufacturing, C/S, Marketing, sales, HR, and Management support staff are engineers.

To create a value of 10 dollars at the cost of one dollar is engineering, and also to create a value of 100 dollars at the cost of 10 dollars is engineering. That means a mission, the identity of APP, and the essential value of pursuit. APP exists to perform this mission.

APP people create a value more than 10 dollars at the thought of one dollar, action of one dollar, or communication of one dollar, doing best in performing their own roles and creating added value of APP engineering.

APP pursues our rich life and environment, and at the same time, desires our work to be connected with our life. To create a value of 100 dollars at the cost of one dollar is the direction and road for growth which APP people must pursue.

APP has a belief a firm belief in reuse by somebody or the value created and accumulated by APP, and a belief in recreation of a value more than 10 times.

Hence, APP pursues positive, open engineering, and thus makes a new challenge toward the dream as a partner with our global customers.

APP Core value


Be Immersed !


Work Together!


Enter through the narrow Gate!

APP Attitude

To those who travel 100 miles,
90 miles is only half the joumey!
(行百里者半九十)

If a person who goes 25 miles thinks it is the whole work he has to do, after he have gone 25 miles, he would be exhausted or distracted.
If so, he could not accomplish his work and his penance of 25 miles could be meaningless. The reason why APP makes a product is not just to make a product but to realize customer value through the product. APP will go beyond the simple production.